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| Why Racing? |
NASCAR Racing:
Ultimate Research Lab
For avid fans, NASCAR racing provides a great opportunity to cheer on their favorite drivers as they compete for the checkered flag. For engineers at WIX Filters, racing provides one of the world's best research facilities for the design of filters and filter components used in regular cars and trucks. WIX Filters, which became an industrial member of the National Association for Stock Car Auto Racing during 1968, earned the title of #1 Filter in NASCAR because more teams use its filters than any other brand. With a broad depth of resources at the track, WIX takes a multi-faceted approach to its research with motorsports teams.
Racing and Learning
On-track testing is ideal for focusing on scenarios such as high temperatures, fluctuations in pressure and rapid breakdown of engine oil. With everyday drivers frequently facing similar problems, experience at the track has led to the development of products that can take the toughest punishment racing, and cars in general, can dish out.
Product component design benefits in several areas:
- Sealing gaskets for oil filters that withstand sudden exposure to high pressures, high temperatures, synthetic oils.
- Synthetic filtration media that holds up better under high pressures and when impacted by high-flow contaminants.
- The development of premium coatings for metal components that resist corrosion in severe environments.
- Wire-backed, synthetic filtration media that are more durable under high pressure when impacted by high-flow contaminants.
- Unique filter component designs that are lightweight, yet very strong.
These product components are not only used by NASCAR teams, but have been incorporated into light- and heavy-duty filtration products.
WIX has been tapping into this fast-track research lab for more than four decades. In 1967, Richard Petty began using WIX filters. The King won his second NASCAR championship that season, and WIX filtration technology helped him win five more. Today, WIX filters are under the hoods of more than 20 Sprint Cup cars, from two-time champion Tony Stewart to 2009 Raybestos Rookie of the Year Joey Logano. In fact, WIX was under the hood of nine of the past 10 NASCAR Sprint Cup Series Champions.
Special Partnerships
WIX maintains an 18-year relationship with Joe Gibbs Racing, as well as partnerships with Richard Petty Motorsports, Stewart-Haas Racing, Evernham Enterprises, USARacing, Revolution Racing, and the Bill Elliott Racing Driver Development Program. WIX Filters is the #1 Filter in NASCAR and an official NASCAR Performance Product.
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